Workshops & Training
Your Teams Are Already Using AI. You Just Don't Know Where or How
Every prompt, every upload, every “test” carries risks you can't see.
The Hidden Problem: Shadow AI
Across your business, people are experimenting with AI. They're testing prompts in private accounts, pasting sensitive data into free tools, and improvising solutions on the fly. It's happening in every department, quietly, inconsistently, and without oversight.
The real question isn't whether your teams are using AI. It's whether they're using it safely, confidently, and visibly, before your competitors do.
Employees running private experiments.
Sensitive data pasted into public systems.
Prompts scattered across Slack threads and Notion pages.
No way to measure risk, consistency, or performance.
This isn't innovation. It's accidental exposure.
Transform this invisible, uncoordinated experimentation into a disciplined, transparent system that accelerates output, protects data, and builds long-term capability.
From Confusion to Capability in Four Stages
Clarity
Understand what AI really is, what it can do, and where it adds value. No jargon. No hype.
Confidence
Get quick wins using your real work, see results in the first hour.
Control
Learn how to create guardrails: data safety, prompt standards, and a uniform workflow protocol.
Capability
Leave with templates, libraries, and repeatable systems that scale safely.
What Your Team Gets
These workshops replace improvisation with intention. Learn how to design a shared AI framework that promotes safe experimentation, consistent standards, and measurable value.
Hands-On Practice with Real Work
Apply lessons to your actual projects.
Prompt & Workflow Libraries
Tested templates for analysis, communication, and reporting.
AI Safety Playbook
Clear data rules and anonymization practices.
Quality Control Framework
Ensure consistency, brand voice, and compliance.
Tool Governance System
Know when and how to use public vs. private models.
Unified AI Protocol
A documented, scalable framework for all teams.
Performance Metrics Dashboard
Track productivity, safety, and adoption progress.
Everyone leaves empowered, not overwhelmed. Confident, consistent, and in control.
Workshop Formats
Half-Day Intensive
4-hour practical session for 8-15 people.
Covers AI foundations, safe usage, and quick workflow wins.
Full-Day Deep Dive
7-hour session for 15-25 people.
Adds workflow design, quality systems, and implementation roadmaps.
Multi-Week Learning Series
3-6 sessions for department-wide transformation.
Custom frameworks, coaching, and change management support.
Why This Works
Practitioner Experience
I apply these systems daily in a global business environment across teams and functions, achieving faster output, improved alignment, and safer collaboration.
20+ Years in Product Marketing
From Interactive TV to SaaS, I've seen every wave of transformation, and built the systems that make change stick.
No-BS, Real-World Focus
These aren't theoretical concepts. Every session delivers measurable, repeatable outcomes.
Author of Prompt. Refine. Deliver. Repeat.
The frameworks apply across disciplines, from marketing and operations to HR, leadership, and client service.
Ready to Transform Your Team?
Get a custom workshop session designed for your organisation
While competitors are building unified AI systems, many teams are still improvising with no safety net.
Empower everyone, safely, confidently, and consistently.
About Duncan Hendy
Duncan Hendy is a B2B product marketing leader with 20+ years of experience, currently Product Marketing Manager at IDEA StatiCa, a leading structural design software company.
He has achieved 40%+ productivity gains using the exact AI systems he teaches in workshops. He is not a consultant theorising about transformation, he is a practitioner implementing it daily.
He is the author of “Prompt. Refine. Deliver. Repeat.: Your Generative AI Product Marketing Playbook”, which has helped hundreds of marketing teams cut through AI hype and build practical systems that deliver results.
His approach is simple: No jargon. No theory. Just practical systems your team can implement immediately.
Collaboration Note
All sessions and materials are based on Duncan Hendy's independent methodology from Prompt. Refine. Deliver. Repeat. They are educational in nature and not affiliated with, nor represent, any employer or partner organization.