"AI Might Not Replace You. But Someone Who Knows How to Use It Will"
You're drowning in AI hype. Every day, another tool promises to "revolutionize" your workflow. Meanwhile, your colleagues are quietly getting ahead while you're still wondering how to catch up.
Sound Painfully Familiar?
The AI Hype is Everywhere
Everyone's talking about AI transformation, but you don't know where to start, or which tools actually work.
Too Many Tools, Not Enough Time
Your workflow is already packed. Adding another "revolutionary" tool feels like more work, not less.
Fear of Being Left Behind
Your AI-savvy colleagues are completing campaign briefs 60% faster and getting better stakeholder approval rates. You need to stay ahead of the curve.
ChatGPT Gives Generic Responses
You ask ChatGPT for help and get polite but useless content that sounds like it came from a marketing blog.
Want to Learn by Doing
You're tired of theory and case studies. You need practical frameworks you can implement today.
Stakeholder Pressure
Leadership expects AI magic, but you're stuck with chaos. You need results that actually impress. (92% of executives plan to invest more in generative AI over the next three years. McKinsey, 2025)
Finally, the Practical AI Playbook You've Been Longing For
No fluff. No jargon-heavy frameworks. Just the exact prompts, patterns, and workflows that get results.
PROMPT
Master the 7 proven prompt patterns including Audience Persona, Few-Shot, and Recipe patterns that eliminate generic AI responses.
REFINE
Advanced editing techniques and refinement strategies to transform AI outputs into authentic, brand-aligned content that resonates with your audience.
DELIVER
Complete strategic frameworks for building data-backed personas, competitive positioning, and comprehensive go-to-market plans that drive results.
REPEAT
Create scalable, repeatable AI-powered systems and workflows that grow with your team and consistently deliver high-quality marketing outputs.
What You'll Get Inside
22 chapters of practical, no-nonsense AI workflows
The 7 AI Prompt Patterns That Work
Master Audience Persona, Few-Shot Prompting, Recipe Pattern, Chain-of-Thought, Template, Reflection, and Context Injection patterns with real marketing examples.
AI-Generated Customer Personas
Transform customer feedback, sales call transcripts, and survey data into detailed, actionable buyer personas using AI analysis techniques.
AI-Powered Competitive Intelligence
Generate comprehensive competitor profiles, SWOT analyses, and market positioning maps using AI research and analysis frameworks.
AI-Enhanced Messaging & Positioning
Develop compelling value propositions, positioning statements, and messaging frameworks using AI-assisted research and testing methodologies.
AI-Driven Go-to-Market Planning
Build comprehensive launch strategies, sales enablement materials, and campaign playbooks using AI-powered market analysis and content generation.
AI Campaign Performance Optimization
Leverage AI for A/B testing analysis, conversion rate optimization, and campaign performance improvement with data-driven insights.
Meet Duncan Hendy
I've spent 20+ years in B2B product marketing, from Interactive TV to SaaS solutions. I've seen plenty of tools promise to transform marketing. Most deliver generic fluff.
That's why I wrote this playbook: a system with proven prompts and workflows. The kind I wish existed when I was drowning in stakeholder feedback and impossible deadlines.
As Product Marketing Manager at IDEA StatiCa, a leading structural design software company with an amazing AI mindset, I've successfully implemented these AI marketing techniques to achieve a more-than-40%-faster productivity and strategy turnaround.
Get the Playbook
Your competitors are already using AI to work faster and smarter. Get the practical playbook that shows you exactly how to do it right.
Prefer a physical copy? Get the book on Amazon for €11.99
Frequently Asked Questions
Everything you need to know about AI marketing and composition services
AI can reduce campaign brief creation time by 60-80%, generate data-backed customer personas from feedback, and create competitive analysis reports in minutes instead of days. The key is using the right prompts and frameworks.
The proven patterns include Audience Persona, Few-Shot Prompting, Recipe Pattern, Chain-of-Thought, Template Pattern, Reflection Pattern, and Context Injection. Each pattern solves specific marketing challenges with measurable results.
Yes, this playbook is written by a B2B product marketing professional with 20+ years experience. All examples, frameworks, and case studies are specifically designed for B2B product marketing challenges and product ownership responsibilities.
This playbook focuses on practical, tested prompts and workflows rather than theory. You get 7 specific prompt patterns, real examples, and frameworks you can implement immediately to improve your marketing results.
The techniques work with ChatGPT, Claude, Gemini, and other major AI platforms. The focus is on prompt engineering principles that are platform-agnostic.
Speaking and Mentoring
Looking for a speaker who can deliver practical AI insights without the jargon? I share real-world frameworks that your audience can implement immediately.
Conference Keynotes
AI in Product Marketing: Beyond the Hype
AI Transformation Mentoring
Turn your team's hidden AI chaos into governed, measurable results
Panel Discussions
The Future of AI-Driven Marketing
Explore My Services
I help B2B SaaS companies scale their marketing through AI-powered content strategy, practical AI implementation, and strategic tool integration.